Founders as thought leaders: A strategic imperative
The idea is finally a product! (or as much as it can be) It took years (if you’re lucky months) to get your idea
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journeyÂ
Curated blogs specially for you
Initiative or impact: Finding the right balance to drive real results in B2B
In B2B marketing, a common debate arises: should marketing teams prioritize initiatives like campaigns and activations, or focus on impact—results that directly influence business
Humans over archetypes: How to redefine your ideal customer profile (ICP)
When you hear the term Ideal Customer Profile (ICP), you might picture neatly defined personas crafted in brainstorming sessions—perfect customers who always engage, never hesitate
7 steps to create content that connects and delivers results
As marketers, we’ve all experienced that moment of uncertainty—when a campaign doesn’t land as expected, or when your audience feels just out of reach.
Navigating B2B marketing complexities: Your guide to sustainable growth
At Tailwind, our guiding principle has been consistent from day one: stick to first principles. In the ever-changing landscape of marketing trends, a strong
The real threat isn’t AI, it’s an outdated marketing department
There’s been a lot of talk about whether AI will take over marketing jobs. Here’s the more uncomfortable truth: AI won’t replace marketers. But it will replace marketing departments that…
How AI is rewriting the marketing tech stack
The martech stack we’ve been building for the last decade? It’s not built for what’s coming next. Most CMO stacks today are fragmented and heavily process-oriented—designed for coordination more than…
Tailwind turns 4: Building, learning, and (finally) launching a new website
Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an agency churning out campaigns. Not a…
Fractional CMOs explained: Role, value, and when to hire one
Fractional CMOs aren’t just temporary executives—they’re strategic growth partners. In a world where speed, clarity, and adaptability are non-negotiable, early and mid-stage B2B companies are rethinking the traditional marketing leadership…
What are the engagement models of a fractional CMO, and how do they work?
Think of marketing leadership like an engine. When it runs well, strategy and execution move in sync, and growth feels like momentum. But without a strong driver, even the best-built…
What to do when your team is busy but impact is flatlining
Campaigns are running. Content is shipping. Slack is buzzing. But results? Flat. Pipeline velocity hasn’t improved, positioning still feels off, and leadership is questioning what marketing is actually doing. The…
