Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an agency churning out campaigns. Not a deck factory. Just a consultancy that’s willing to ask the tough questions, roll up our sleeves, and help businesses grow the right way.
Of course, no one told us that “growth” would sometimes mean sitting through discovery calls where the client pivoted faster than a TikTok trend. Or that one moment you’re strategizing, the next you’re googling Gen Z slang because apparently “snatched” is a thing now. Our strategy meetings were as unpredictable as my cat at 3 a.m. – one minute calm, the next, chaos.
What we’ve learned
We’ve learned that sometimes, the smartest thing you can do is say “no.” (And if you want the full story, you’ll love this piece I recently wrote for Social Samosa.
But we’ve also learned to say “yes” to the right challenges.
Over these four years, we’ve helped brands build ground-up event IPs, craft industry reports that get people talking, and develop systems that don’t just work, they scale. We’ve driven leads through email, social, and events; nailed ICP-focused content; and built frameworks that help clients think smarter and move faster.
And yes, 2025 was the Year of Gen Z Slang. We’re not saying we’re fluent in “skibidi,” but we’ve had to level up our meme game just to keep pace with our own team.
This year also brought milestones that matter: we finally launched our new website and welcomed back some of our old colleagues, ready to help write the next chapter.
Our mission: Helping B2B brands break the mould
We’re here for the brands that want more than buzzwords. The ones who aren’t afraid to tackle real challenges, embrace change, and build growth that sticks.
Because the best work happens when you’re in the trenches together – solving, iterating, and maybe even laughing about it later.
What’s next: Smarter marketing that works harder
The next four years aren’t about doing more, they’re about doing it smarter. We’re diving deeper into AI consulting for marketers, helping teams streamline workflows, accelerate execution, and scale up with confidence. Whether it’s automating the repeatable tasks or delivering consistent messaging at scale, we’re here to make marketing faster, sharper, and built to last.
Here’s to the next chapter
Four years in, and we’re still evolving, still laughing, and embracing the unexpected.
To our clients, thank you for trusting us with your ideas, your challenges, and your growth. You’ve helped us sharpen our thinking, expand our horizons, and deliver work that makes a difference. Special thanks to our early believers and supporters Akshat Sahu Simran Channey Gaglani Abhishek Saseendran Vivek Bhargava Lavin Punjabi Prrincey Roy Karan Khanna Rohan Mehta Rishika Sharma Siva Devireddy Aditya Mehta, CFA Omkar Ghaisas, CFA Amal Dani, CFA Vikas Chawla Siddarth Padmanabhan Kirtan Mankad Ishha Bawa Vibhor Anand Pulkit Goel, CFA Senthil Ravindran Jim Francis Moneka Khurana Rohit Dadwal
To the Tailwind crew – you’re the ones who make the best ideas possible and the hard days worth it. Whether you’ve been with us since day one or just joined, your grit, humor, and all-in attitude make Tailwind what it is. You’re the magic behind the work. Akanksha Chauhan Pooja Kothari Laxmi Krishnan Niti Suryawanshi Bushra Ahmed Nikita Lakhiani Shruti Anand
Here’s to the next four years of clarity, courage, caffeine, and a little more cat-like curiosity!
