Fractional CMOs explained: Role, value, and when to hire one
Fractional CMOs aren’t just temporary executives—they’re strategic growth partners. In a world where speed, clarity, and adaptability are non-negotiable, early and mid-stage B2B companies
We design and build marketing engines that drive real business impact for early and mid-stage, tech-first B2B brands.
We craft measurable strategies across brand, content, and demand, and help integrate AI into your workflows to improve speed, consistency, and execution.
Whether you need a strategic partner or a fractional CMO, we plug in where your team needs us most.
We design and build marketing engines that drive real business impact for early and mid-stage B2B brands.
For early-stage startups, we act as an outsourced marketing team, helping them establish their brand, positioning, and go-to-market strategy without the need to build an in-house team.
For mid-stage companies, we provide scalable marketing execution, demand generation, and sales enablement to accelerate growth and improve marketing efficiency.
Runway For
Your
Marketing
Goals
Create a Brand
Find the right flight to amplify your brand story
Grow Revenue
Reach your business goals faster
Create a Brand
Find the right flight to amplify your brand story
Increase Average Customer Value
Reach new horizons by making every customer interaction count
Grow Revenue
Let your business take flight towards higher altitudes
Drive Awareness
Land your pitch successfully everytime everywhere
Build thought leadership with Marquee IPs
Turn your brand into industry institutions
Integrate AI into Your Marketing Stack
Systemize execution across your stack with AI-native workflows.
Drive Awareness & Thought Leadership
Land your pitch successfully everytime everywhere
Increase Conversions
Make your miles work harder for you
Shorten Sales Cycles
Chart a direct course to faster results
Success stories
ConceptVines
ConceptVines: From vision to identity
Hear first-hand from
those who’ve flown with us
Hear first-hand from those who’ve flown with us
Enabling brands to
reach their destination faster
Enabling
brands to
reach their destination
faster
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They brought in an independent perspective that allowed us to step back and critically assess the direction we wanted to take as a brand. The result was a brand personality that perfectly balances bold innovation with dependability, along with clear messaging and a website that authentically reflects who we are.
The brand identity communicated exactly what we wanted to convey to our audience, and
it has already helped us start building meaningful relationships with high-profile enterprises and startups.
The brand identity communicated exactly what we wanted to convey to our audience, and
it has already helped us start building meaningful relationships with high-profile enterprises and startups.
Senthil Ravindran
Partner, Concept Vines
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They have been a trusted and reliable partner, demonstrating a clear understanding of our organization’s ethos. They have consistently aligned their deliverables with our expectations, ensuring seamless communication.
They could even anticipate our needs, adding value beyond our initial requirements.
They could even anticipate our needs, adding value beyond our initial requirements.
Pulkit Goel
Managing Director, Preferred Square
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Tailwind brings an invaluable combination of the science and art of brand and recruitment marketing, applying data-driven insights while also understanding the nuances of creative strategy. Their focus on ROI with every action they take is not just refreshing but a testament to their commitment to delivering measurable impact for their clients.
What really sets Tailwind apart is their transparency, intellectual honesty, and ability to pivot when needed. Moreover, they’ve filled a crucial gap in our organization by providing expert marketing leadership without the need for a large, internal team. Beyond their technical and strategic expertise, they truly care about their clients’ success.
What really sets Tailwind apart is their transparency, intellectual honesty, and ability to pivot when needed. Moreover, they’ve filled a crucial gap in our organization by providing expert marketing leadership without the need for a large, internal team. Beyond their technical and strategic expertise, they truly care about their clients’ success.
Abhinav Ramani
COO, Focus Edumatics
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Our field is a fairly niche one, and I wasn’t sure what to expect from brand marketing. I was worried whether the marketing team would be able to understand our business and make a simple effective marketing plan. But within a short span of time, the team has helped us make significant progress with brand awareness, much more than what we thought could be achieved. The team quickly built up an understanding of our business, created a custom strategy and did a great job in execution.
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
Tailwind turns 4: Building, learning, and (finally) launching a new website
Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an
How AI is rewriting the marketing tech stack
The martech stack we’ve been building for the last decade? It’s not built for what’s coming next. Most CMO stacks today are fragmented and
Who we are
We drive into your business dream in order to bring to the surface of underlying value that your brand creates for its customers.
With an emphasis on innovation, we stay ahead of the curve, embracing emerging trends technology and digital marketing methodology.
We are happy to work with global largest brands
