Fractional CMOs aren’t just temporary executives—they’re strategic growth partners. In a world where speed, clarity, and adaptability are non-negotiable, early and mid-stage B2B companies

Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an

The martech stack we’ve been building for the last decade? It’s not built for what’s coming next. Most CMO stacks today are fragmented and

There’s been a lot of talk about whether AI will take over marketing jobs. Here’s the more uncomfortable truth: AI won’t replace marketers. But

Hiring a fractional CMO is becoming a go-to move for early and mid-stage B2B companies. It’s positioned as the best of both worlds—senior marketing

B2B marketers love to talk about storytelling. But too often, what gets labeled as “storytelling” is just a glorified product pitch wrapped in fluff.

The best marketers aren’t the ones with the flashiest campaigns or the biggest budgets. They’re the ones who ask the right questions before making

The One Thing We Push Our Team to Do—And It’s Not What You’d Expect At Tailwind, there’s one thing we keep coming back to—not

Running a B2B firm, I’ve seen firsthand how content demands have changed. Clients expect thought leadership, real insights, and a steady flow of content.

A client said something in a meeting this week that’s been sitting with me: “It’s not just about the idea—it’s about where the budget

Marketing innovation isn’t about chasing the next big idea. It’s about knowing exactly what problem you’re solving, for whom, and in what context. At

I’ve seen brands with incredible products struggle to gain traction. Not because the product was bad. But because the story around it was forgettable.