Evaluating the ROI of a Fractional CMO engagement
Hiring a Fractional CMO is a strategic investment, but without the right metrics, it’s hard to quantify the value. This article helps B2B leaders
B2B marketing flight path
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The complete guide to fractional CMOs for B2B brands
B2B marketing has never moved faster or felt more fragmented. As the pressure to deliver outcomes increases and internal teams juggle strategy, execution, and
What to do when your team is busy but impact is flatlining
Campaigns are running. Content is shipping. Slack is buzzing. But results? Flat. Pipeline velocity hasn’t improved, positioning still feels off, and leadership is questioning
What are the engagement models of a fractional CMO, and how do
Think of marketing leadership like an engine. When it runs well, strategy and execution move in sync, and growth feels like momentum. But without
Fractional CMOs explained: Role, value, and when to hire one
Fractional CMOs aren’t just temporary executives—they’re strategic growth partners. In a world where speed, clarity, and adaptability are non-negotiable, early and mid-stage B2B companies
Tailwind turns 4: Building, learning, and (finally) launching a new website
Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an
How AI is rewriting the marketing tech stack
The martech stack we’ve been building for the last decade? It’s not built for what’s coming next. Most CMO stacks today are fragmented and
The real threat isn’t AI, it’s an outdated marketing department
There’s been a lot of talk about whether AI will take over marketing jobs. Here’s the more uncomfortable truth: AI won’t replace marketers. But
Fractional CMO: when part‑time leadership delivers full‑time growth
Hiring a fractional CMO is becoming a go-to move for early and mid-stage B2B companies. It’s positioned as the best of both worlds—senior marketing
Storytelling in B2B: it’s not about you, it’s about the buyer
B2B marketers love to talk about storytelling. But too often, what gets labeled as “storytelling” is just a glorified product pitch wrapped in fluff.
Better questions. Better marketing. Better results
The best marketers aren’t the ones with the flashiest campaigns or the biggest budgets. They’re the ones who ask the right questions before making
Importance of critical thinking in marketing
The One Thing We Push Our Team to Do—And It’s Not What You’d Expect At Tailwind, there’s one thing we keep coming back to—not
Navigating B2B marketing complexities: Your guide to sustainable growth
At Tailwind, our guiding principle has been consistent from day one: stick to first principles. In the ever-changing landscape of marketing trends, a strong foundation built on timeless basics is…
7 steps to create content that connects and delivers results
As marketers, we’ve all experienced that moment of uncertainty—when a campaign doesn’t land as expected, or when your audience feels just out of reach. In those moments, it’s easy to…
Humans over archetypes: How to redefine your ideal customer profile (ICP)
When you hear the term Ideal Customer Profile (ICP), you might picture neatly defined personas crafted in brainstorming sessions—perfect customers who always engage, never hesitate to buy, and consistently advocate for…
Initiative or impact: Finding the right balance to drive real results in B2B marketing
In B2B marketing, a common debate arises: should marketing teams prioritize initiatives like campaigns and activations, or focus on impact—results that directly influence business growth? At Tailwind, we believe it’s…
Founders as thought leaders: A strategic imperative
The idea is finally a product! (or as much as it can be) It took years (if you’re lucky months) to get your idea to this stage and it’s now…
The hidden timeline of B2B growth: Why marketing wins take time (and why branding can’t stop midway)
One of the hardest things about B2B marketing? The lag between effort and impact. You invest in brand awareness, launch a campaign, create high-value content—and then… crickets. The pipeline doesn’t…