If your messaging didn’t convert last year, don’t scale it this year
When messaging isn’t converting, most teams don’t recognise it as a messaging problem. There’s content going out, engagement to point to, and enough activity
Navigate
your marketing
with expert leadership
We partner with tech-first B2B brands as their embedded marketing leaders. We help you get your positioning right, generate qualified leads, and improve marketing performance, without the cost or complexity of a full-time CMO.
Startups move fast.
But marketing often lags behind.
We solve for the three gaps that hold early-stage companies back:
Leadership
gap
Fragmented marketing efforts with no long-term thinking.
Scattered
execution
Design, content, SEO, events, all run in silos with no unified plan.
Wasted effort
& budget
Without GTM clarity, marketing dollars don’t deliver.
What we
deliver
Strategic leadership
Go-to-market thinking, ICP clarity, messaging, channel mix, and performance goals.
Execution oversight
Campaign leadership across email, SEO, events, social, content, PR, and ABM.
Internal alignment
Collaboration with founders, sales, and product to drive business outcomes.
The impact we drive
6
weeks to
Go-to-market
40%
lower
spend
60
days to
qualified
pipeline
2X
MQL to SQL
conversion
How we work
We don’t just advise. We plug in, take ownership, and drive results.
Complete ownership
We lead marketing goals, manage teams, and stay accountable.
Outcome-first
KPI-linked delivery. Real metrics. Real growth.
End-to-end execution
From positioning to performance tracking—handled by us.
Extending strategy into systems
AI-ready, scalable workflows built for execution.
Marketing workflow audit
Audit of the current setup. Map AI opportunities. Recommend tools and integrations.
Custom workflow playbook
Prompt libraries, streamlined workflows, tool guidance, and rollout steps.
Team training & support
Walkthroughs, implementation guidance, and monthly support blocks.
Flexible engagement
models tailored to your
growth stage.
Strategic Partner
We act as your Fractional CMO. Your team executes—we drive the direction.
Includes:
- OKR alignment and strategic roadmap
- Weekly planning & monthly reviews
- GTM & positioning leadership
- Team mentorship & structure guidance
- Stakeholder alignment
- Strategy updates, performance tracking
End-to-End Ownership
We operate as your outsourced marketing team—strategy + execution.
Includes Everything in Strategic Partner plus:
- Complete content & design execution
- Channel operations (SEO, social, email, etc.)
- Campaign management
- Daily async ops + weekly check-ins
- Monthly audits + performance reporting
Meet
Your
co-pilots
Your co-pilots
Founder
14 years of experience in marketing across companies like Disney+ Hotstar, Times Internet, Vserv, Hungama, Radio City and Havas.
- Brand development
- Brand building & thought leadership
- PR, events, social media, content
- Go to market strategy
- Crafting visual identity
CO – Founder
12 years of experience in marketing across companies like Disney+ Hotstar, PaySense, Socioh, Bajaj Allianz and SBI.
- Brand development
- Brand building & thought leadership
- Content
- Go to market strategy
- Pre sales strategy
- Digital acquisition
- Measurement
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
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