The Challenge
Tyroo and CJ’s partnership created a powerhouse in performance marketing, but the merger needed more than just operational integration—it required a distinct brand identity, a strong digital presence, and a strategic launch in India. Tailwind was brought in to:
01
Unify two brands into a single, compelling identity that retained their global and regional strengths.
02
Create a website that visually and functionally represents Tyroo | CJ as a next-gen performance marketing leader.
03
Strategically position the brand in the Indian market, ensuring a seamless and impactful launch.
The Solution
We took a holistic approach, designing a brand identity, website, and launch strategy that blended Tyroo’s regional expertise with CJ’s global reach.
Phase 1: Establishing a cohesive brand identity
To ensure clarity, consistency, and impact, we crafted a visual language that resonated with Tyroo | CJ’s promise of trust, innovation, and performance-driven growth.
Logo development
A refined, combined logo that reflects the strength of two industry leaders merging into one.
Brand palette & typography
a. Primary colors
- Blue (authority, trust) & Green (growth, innovation)
b. Typography
- 1. Nexa: For branding, reinforcing clarity and authority.
2. Arial: For digital communication, ensuring readability and adaptability.
Illustration & iconography:
1. Flat 2D illustrations for a modern, data-driven aesthetic.
2. Minimalist line-based icons that highlight clarity and precision.
Branded merchandise
A curated selection of customized merchandise to reinforce brand visibility at events, meetings, and industry gatherings.
a. Primary colors
- Blue (authority, trust) & Green (growth, innovation)
b. Typography
- 1. Nexa: For branding, reinforcing clarity and authority.
2. Arial: For digital communication, ensuring readability and adaptability.
Phase 2: Designing a high-impact digital experience
We built Tyroo | CJ’s website as a dynamic, visually engaging, and high-conversion platform.
Brand-Aligned Visual Design:
- 1. A bold hero section with high-impact messaging
- 2. A structured, intuitive layout guiding users from brand story to solutions.
Optimized for Performance & Engagement:
- 3. Mobile-first design ensuring seamless user experience.
- 4. Smart navigation for quick access to key information about the platform’s capabilities.
Impact
Tailwind’s contribution enabled Tyroo | CJ to make an immediate and lasting impact:
- A bold, unified brand identity that differentiates Tyroo | CJ in APAC’s competitive landscape.
- A high-performance website that effectively converts visitors into partners.
Conclusion
By blending brand strategy, digital excellence, and market launch expertise, Tailwind crafted an identity and experience that made Tyroo | CJ stand out, scale up, and succeed.
