![](https://gaintailwind.com/wp-content/uploads/2025/02/marketingtnt-logo.png"){kind=logo}
The Challenge
01
Drive conversations around critical topics and trends in marketing.
02
Serve as a trusted resource for actionable insights, industry opinions, and strategic guidance.
03
Engage the broader marketing ecosystem and help professionals stay ahead of the curve.
MMA APAC needed a platform that would not only showcase its expertise but also create a cohesive identity aligned with its vision.
The Solution
1. Defining the portal’s personality and name
The foundation of the project began with crafting a distinct personality for the portal—futuristic yet approachable, insightful yet actionable. A unique name – Marketing TNT (Marketing Today & Tomorrow) was developed to align with this personality, to drive recall for the portal.
2. Establishing a strategic content architecture
We designed a robust and dynamic architecture to position the portal as the ultimate destination for the marketing ecosystem. This included:
A behaviorally informed structure that combined trends, expert opinions, and MMA perspectives into three key categories
- Today: The current state of marketing
- Navigated: Frameworks and playbooks to seamlessly navigate the transitions to the future
- Tomorrow: Future trends in marketing
Content strategy that integrates all pillars of marketing growth and transformation, with the objective of making the portal a single destination for industry news, insights, and emerging trends.
Diverse content formats, such as reports, white papers, blogs, webinars, and podcasts, tailored to varying user preferences and engagement styles.
3. Creating a futuristic visual Identity
A sophisticated and innovative visual identity was crafted to reinforce MMA’s thought leadership.
Color palette:
We selected a dynamic combination of Blue Magenta, Dark Magenta, and Pure Orange, blending credibility with innovation. The deep magenta tones conveyed authority and bold thinking, while the energetic orange introduced a sense of dynamism and forward movement.
Typography:
We selected Lato and Nunito to reflect the portal’s balance of authority and approachability. Lato’s clean, structured form reinforces credibility and professionalism, while Nunito’s rounded edges add warmth and accessibility.
Imagery:
We curated imagery that reinforces the portal’s futuristic and authoritativeidentity, using a mix of dynamic visuals, abstract patterns, and industry-relevant graphics.
Impact
A future-focused content strategy and a well-structured architecture established the portal as a go-to resource for the marketing community. It equips them with the insights needed to navigate an evolving industry while strengthening MMA’s position as a leading authority in modern marketing.