The stories we tell: Why storytelling can make or break a brand
I’ve seen brands with incredible products struggle to gain traction. Not because the product was bad. But because the story around it was forgettable.
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
Curated blogs specially for you
Building trust in B2B marketing: Going beyond the basics
“People buy from people they trust.” We hear it so often in marketing that it risks becoming background noise. But in B2B, trust isn’t
Do we have a marketing team—or a team that markets?
“Do we have a marketing team—or a team that markets?” At first glance, it feels like the same thing. But it’s not. A team
The most common mistakes in marketing (that we don’t talk about enough)
I’ve seen marketing teams with big budgets and brilliant strategies fall flat—not because they lacked resources, but because they fell into avoidable traps. The
Why is hiring for B2B marketing or putting together a B2B marketing team
Building an effective B2B marketing team isn’t just about filling roles—it’s about solving a complex puzzle. Every piece matters, from strategy to execution, and
The hidden timeline of B2B growth: Why marketing wins take time (and why
One of the hardest things about B2B marketing? The lag between effort and impact. You invest in brand awareness, launch a campaign, create high-value
Founders as thought leaders: A strategic imperative
The idea is finally a product! (or as much as it can be) It took years (if you’re lucky months) to get your idea
Initiative or impact: Finding the right balance to drive real results in B2B
In B2B marketing, a common debate arises: should marketing teams prioritize initiatives like campaigns and activations, or focus on impact—results that directly influence business
Humans over archetypes: How to redefine your ideal customer profile (ICP)
When you hear the term Ideal Customer Profile (ICP), you might picture neatly defined personas crafted in brainstorming sessions—perfect customers who always engage, never hesitate
7 steps to create content that connects and delivers results
As marketers, we’ve all experienced that moment of uncertainty—when a campaign doesn’t land as expected, or when your audience feels just out of reach.
Navigating B2B marketing complexities: Your guide to sustainable growth
At Tailwind, our guiding principle has been consistent from day one: stick to first principles. In the ever-changing landscape of marketing trends, a strong
It’s not a budget problem. It’s a priority problem
A client said something in a meeting this week that’s been sitting with me: “It’s not just about the idea—it’s about where the budget will come from.” At first, it…
How generative AI can revolutionize B2B content marketing
Running a B2B firm, I’ve seen firsthand how content demands have changed. Clients expect thought leadership, real insights, and a steady flow of content. But teams? They’re stretched thin. AI…
Importance of critical thinking in marketing
The One Thing We Push Our Team to Do—And It’s Not What You’d Expect At Tailwind, there’s one thing we keep coming back to—not as a process, not as a…
Better questions. Better marketing. Better results
The best marketers aren’t the ones with the flashiest campaigns or the biggest budgets. They’re the ones who ask the right questions before making a single move. I’ve seen marketing…
Storytelling in B2B: it’s not about you, it’s about the buyer
B2B marketers love to talk about storytelling. But too often, what gets labeled as “storytelling” is just a glorified product pitch wrapped in fluff. Real storytelling isn’t about listing features,…
Fractional CMO: when part‑time leadership delivers full‑time growth
Hiring a fractional CMO is becoming a go-to move for early and mid-stage B2B companies. It’s positioned as the best of both worlds—senior marketing leadership without the full-time cost. But…
