The hidden timeline of B2B growth: Why marketing wins take time (and
One of the hardest things about B2B marketing? The lag between effort and impact. You invest in brand awareness, launch a campaign, create high-value
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
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Founders as thought leaders: A strategic imperative
The idea is finally a product! (or as much as it can be) It took years (if you’re lucky months) to get your idea
Initiative or impact: Finding the right balance to drive real results in
In B2B marketing, a common debate arises: should marketing teams prioritize initiatives like campaigns and activations, or focus on impact—results that directly influence business
Humans over archetypes: How to redefine your ideal customer profile (ICP)
When you hear the term Ideal Customer Profile (ICP), you might picture neatly defined personas crafted in brainstorming sessions—perfect customers who always engage, never hesitate
7 steps to create content that connects and delivers results
As marketers, we’ve all experienced that moment of uncertainty—when a campaign doesn’t land as expected, or when your audience feels just out of reach.
Navigating B2B marketing complexities: Your guide to sustainable growth
At Tailwind, our guiding principle has been consistent from day one: stick to first principles. In the ever-changing landscape of marketing trends, a strong
It’s not a budget problem. It’s a priority problem
A client said something in a meeting this week that’s been sitting with me: “It’s not just about the idea—it’s about where the budget will come from.” At first, it…
How generative AI can revolutionize B2B content marketing
Running a B2B firm, I’ve seen firsthand how content demands have changed. Clients expect thought leadership, real insights, and a steady flow of content. But teams? They’re stretched thin. AI…
Importance of critical thinking in marketing
The One Thing We Push Our Team to Do—And It’s Not What You’d Expect At Tailwind, there’s one thing we keep coming back to—not as a process, not as a…
Better questions. Better marketing. Better results
The best marketers aren’t the ones with the flashiest campaigns or the biggest budgets. They’re the ones who ask the right questions before making a single move. I’ve seen marketing…
Storytelling in B2B: it’s not about you, it’s about the buyer
B2B marketers love to talk about storytelling. But too often, what gets labeled as “storytelling” is just a glorified product pitch wrapped in fluff. Real storytelling isn’t about listing features,…
Fractional CMO: when part‑time leadership delivers full‑time growth
Hiring a fractional CMO is becoming a go-to move for early and mid-stage B2B companies. It’s positioned as the best of both worlds—senior marketing leadership without the full-time cost. But…
