The best marketers aren’t the ones with the flashiest campaigns or the biggest budgets. They’re the ones who ask the right questions before making a single move.
I’ve seen marketing teams execute flawlessly—but on the wrong problem. Campaigns that technically performed well but didn’t move the needle. And almost always, the gap wasn’t in execution.
It was in the questions that led to the strategy in the first place.
It’s time we re-phrase our questions:
“What should we say?” → “What do our buyers need to hear to make a decision?” – Messaging isn’t about broadcasting what you want—it’s about aligning with what actually matters to your audience.
“How do we generate more leads?” → “Why aren’t the right buyers converting?” – More traffic, more ads, more content—none of it helps if you’re optimizing for the wrong outcome.
“What’s trending?” → “Does this match how our buyers actually buy?” – Chasing trends can get you attention, but if it doesn’t map to the buying journey, it’s just noise.
Great marketing isn’t about being busy. It’s about being focused on the right problem. Before your next campaign, before your next decision, ask yourself:
“Are we asking the right questions?”
Because in marketing, the wrong questions don’t just waste time. They waste budgets. What’s the one marketing question you always ask before launching something new?
