What should be in your AI marketing playbook? Essential elements for success
AI in marketing has moved beyond experimentation. The brands finding real leverage today aren’t dabbling with tools; they’re building structured playbooks. A good playbook
AI-native systems that accelerate your marketing, from idea to execution.
We help B2B companies turn fragmented marketing operations into streamlined, AI-native marketing engines that deliver faster results and greater cost efficiency.
The problem we solve
Disconnected tools.
Siloed teams.
Inconsistent execution.
Disconnected tools. Siloed teams. Inconsistent execution.
- Fragmented workflows and disconnected systems slow down marketing execution and lead to operational inefficiencies
- Siloed tools and processes impede collaboration and consistency
- Generic outputs miss the mark-lacking brand nuance, relevance, and quality
- Scaling becomes slow and costly without a unified AI-native foundation
Our approach
Faster, smarter,
more efficient marketing
50%, cost efficiency gains
60% faster execution cycles
Brand-aligned outputs at scale
Seamless integration
How we
deliver it
01. Audit & benchmarking
Assess your current setup, tools, and workflows, and benchmark them against best practices to identify gaps and strengths
02.Opportunity mapping & workflow design
Identify where AI can accelerate execution, enhance consistency, and improve efficiency across marketing operations
03. Playbook & prompt library creation
Develop tailored prompt libraries, workflows, QA steps, and review processes aligned with your marketing stack
04. Team training & rollout
Enable your team to use, review, and optimize AI workflows independently and confidently
05. Ongoing advisory
Provide consulting blocks to refine, troubleshoot, and expand your systems as you grow
Why Tailwind
From scattered tools to a streamlined, AI-native marketing engine.
Led by Rachita Vaid and Akanksha Chauhan-seasoned B2B marketers with 16+ years of experience across SaaS, AdTech, Financial Services, Logistics, Media, and Enterprise
End-to-end integration,
from strategy to execution
Compliance-first approach with brand-aligned QA
Outcome-driven delivery focused on measurable impact and cost efficiency
Human + AI balance-strategic thinking meets scalable automation
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
How to identify high-impact AI opportunities in your marketing workflows
Discover how to find the right AI opportunities in your marketing workflows. Learn where AI delivers the biggest impact, faster execution, cost savings, and consistent brand-aligned outputs.
Building an AI-powered content system for speed, quality, and consistency
AI can accelerate output by two to five times, but without a system, it accelerates mistakes just as quickly. The real advantage comes when
