It took our co-founders, Rachita and Akanksha, over a decade of charting the dynamic skies of B2B marketing to pinpoint a critical flaw in the system – existing structures often fail to enable an optimal exchange of insights, perspectives, and expertise. Many businesses fall short of their true potential because of this. They crafted a co-pilot consultancy model to challenge this status quo, and Tailwind was born.
Who we are
We are more than a
marketing consultancy;
we’re your co-pilots for
success
We are more than a marketing consultancy; we’re your co-pilots for success
We specialize in guiding digital-first B2B and tech brands toward their destination—whether it’s crafting focused strategies, building ambitious IPs, or stepping in as your fractional CMO.
What sets us apart?
We tailor every approach to fit the unique altitude of your business, ensuring that no two flight paths look the same.
But here’s the thing: We’re selective about the clients we take on because we believe in delivering real, measurable impact. We collaborate with businesses where we can add true value, solve meaningful problems, and chart a course for sustainable growth.
Our true
north: the
values we
live by
Strive for the best
We’re always looking for ways to improve and go above and beyond.
Commit fully
We’re here to do our best work—and to make a real difference for our clients.
Respect every voice
Every voice matters. We listen to each other, appreciate our different perspectives, and treat each other with kindness and respect.
Choose outcome over output
Our focus is on achieving meaningful results, not just checking boxes.
Our true north: the values we live by
Strive for the best
We’re always looking for ways to improve and go above and beyond.
Commit fully
We’re here to do our best work—and to make a real difference for our clients.
Respect every voice
Every voice matters. We listen to each other, appreciate our different perspectives, and treat each other with kindness and respect.
Choose outcome over output
Our focus is on achieving meaningful results, not just checking boxes.
Where we’re
headed and
why
Where we’re headed and why
We’re on a mission to be the trusted partner for early and mid stage B2B brands who are ready to break the mould. We’re focused on helping businesses not just survive, but thrive—by tackling real challenges, embracing change, and driving growth that sticks. We believe the best results come from working side by side, so we’re here to roll up our sleeves, make an impact, and push boundaries together.
We
Proudly
Learn. Make & Build
We employ a flexible marketing
approach that upgrade your
productivity
completed
customers
experiences
achievement
Meet
Your
co-pilots
Your co-pilots
Founder
14 years of experience in marketing across companies like Disney+ Hotstar, Times Internet, Vserv, Hungama, Radio City and Havas.
- Brand development
- Brand building & thought leadership
- PR, events, social media, content
- Go to market strategy
- Crafting visual identity
CO – Founder
12 years of experience in marketing across companies like Disney+ Hotstar, PaySense, Socioh, Bajaj Allianz and SBI.
- Brand development
- Brand building & thought leadership
- Content
- Go to market strategy
- Pre sales strategy
- Digital acquisition
- Measurement
Meet
Your
co-pilots
Founder
14 years of experience in marketing across companies like Disney+ Hotstar, Times Internet, Vserv, Hungama, Radio City and Havas.
- Brand development
- Brand building & thought leadership
- PR, events, social media, content
- Go to market strategy
- Crafting visual identity
CO – Founder
12 years of experience in marketing across companies like Disney+ Hotstar, PaySense, Socioh, Bajaj Allianz and SBI.
- Brand development
- Brand building & thought leadership
- PR, events, social media, content
- Go to market strategy
- Crafting visual identity