The Challenge
Preferred Square – a global consulting and financial advisory firm, was entering a defining phase of cultural evolution. With a 300-member team spanning strategy, analytics, and finance, the company sought to translate its growth story into experiences that built pride, collaboration, and belonging.
Two pivotal milestones stood out: the Goa Offsite 2025 and the inauguration of a new office space. Each required a distinct creative approach yet shared a common purpose to inspire employees, strengthen engagement, and showcase Preferred Square’s dynamic, people-driven identity.
The challenge for GainTailwind was to conceptualize and execute both initiatives with speed, precision, and consistency, often turning around full creative suites within 24 hours while maintaining a cohesive brand narrative that reflected the sophistication of Preferred Square’s consulting ethos.
The Solution
Goa offsite: Bringing “Preferred Vibes” to life
To align and energize the team ahead of the offsite, GainTailwind developed a holistic campaign under a single, vibrant identity – “Preferred Vibes: Goa Offsite 2025.” The goal: to turn routine updates into a full-fledged brand experience.
- Developed a unified visual and verbal identity system applied across countdown posters, wallpapers, screensavers, and internal communication
- Designed a five-part countdown series (15, 10, 7, 3, and 1 days to travel), blending practical updates with playful, high-energy visuals
- Styled the JFM’25 newsletter around the “Preferred Vibes” theme, connecting business updates with offsite excitement
- Produced a pre-event social video announcing limited availability during the trip and a post-event highlight reel capturing shared memories
This cohesive communication stream transformed the offsite from an internal event into a celebration of culture, connection, and collaboration.
New office inauguration: Turning a move into a milestone
Following the offsite’s success, GainTailwind extended the same creative precision and energy to another key moment – the inauguration of Preferred Square’s new office. The goal: to transform the move into a symbolic celebration of growth, progress, and pride.
- Built a phased communication plan working backward from launch day - from curiosity-building invites to celebratory internal assets
- Designed a cohesive suite of collaterals, including posters, danglers, standees, gift cards, wallpapers, and external mailers - each echoing the brand’s evolving identity
- Produced two cornerstone videos:
- “7 Years of PS” – an emotional narrative tracing the firm’s evolution from one desk to a 250+ team
- “PS Committees” – showcasing the communities and shared moments that define Preferred Square’s culture
Delivered over a dozen static and video assets within just two weeks – a campaign that united creative precision with cultural depth, turning the inauguration into a defining brand moment that celebrated people as much as progress.
Seamless collaboration for speed and scale
GainTailwind’s agile structure with a single POC managing coordination, designers across formats, and a content lead steering narrative enabled rapid delivery without creative compromise. Every asset reflected the same tone, polish, and pulse that define Preferred Square’s consulting excellence.
Impact
GainTailwind helped transform milestones into meaning turning internal initiatives into lasting brand experiences.
Multi-channel marketing impact
Our content engine surrounding the event drove strong engagement across platforms:
- Built anticipation and excitement: The “Preferred Vibes” campaign sustained energy and engagement in the weeks leading up to the offsite, fostering team spirit and anticipation
- Unified brand expression: Across both initiatives, a consistent design language reinforced Preferred Square’s professionalism and people-first values
- Enabled creative agility: With editable frameworks and clear guidelines, the client could make live updates without compromising brand integrity
- Strengthened employer branding: Together, the offsite and office inauguration highlighted Preferred Square’s evolution - positioning it as a culture-forward, growth-oriented organization that celebrates every milestone collectively
Through storytelling, agility, and design precision, GainTailwind helped Preferred Square transform moments of transition into moments of pride bringing its culture to life through creativity that connected, celebrated, and inspired.
