The Challenge
ShareChat & Moj sought to solidify their position as one of India’s leading social media platforms. The goal was not just to drive visibility but to educate brands on the power of short-form video (SFV) content, equipping them with the knowledge to leverage it effectively. To achieve this, we focused on three key objectives:
01
Brand authority & positioning
Our biggest goal was to reinforce ShareChat & Moj’s reputation as a thought leader in the rapidly evolving regional short-form video platform, distinguishing it from competitors in a crowded market.
02
Educating & empowering brands
Beyond brand positioning, ShareChat & Moj wanted to provide brands with tangible insights on how to navigate the SFV ecosystem. We wanted to look at a solution that facilitated knowledge-sharing, bringing together industry leaders to discuss best practices, success stories, and emerging trends—helping brands make informed decisions about their SFV strategies.
03
Deepening client partnerships
We also wanted to provide a space where we could enable marketers and agencies to strengthen and drive business growth. This goal required more than just visibility—it meant creating opportunities for direct engagement, fostering trust, and facilitating meaningful conversations.
The Solution
To position ShareChat & Moj as a leader in the regional short-form content space and solve the aforementioned challenges, we came up with a strategic idea in the form of a marquee IP, a customised event which we executed end-to-end.
The goal was to bring together key decision-makers and spark meaningful conversations around SFV—using it effectively for business, its multiple challenges and roadblocks and how to resolve them. The coming together of this community reinforces the brand’s thought leadership and to achieve this goal, we meticulously crafted every aspect of the event to drive impact.
Strategic event ideation
Aligning with ShareChat & Moj’s unique positioning, we conceptualized the ‘Short Form Big Impact Leadership Summit.’ The event was designed with a clear, impactful narrative, ensuring that every session delivered tangible value. From content planning to theme development, we carefully curated topics that addressed key industry challenges and opportunities, equipping attendees with actionable insights to maximize their short-form video strategies.
Curating industry leadership
After a careful selection process, 30+ industry thought leaders were invited as speakers and panelists, ensuring a diverse mix of experts and decision-makers who could drive meaningful discussions. We designed each session in a way that offered actionable insights, with speakers sharing effective strategies and real-world applications of SFVs to help brands maximize their impact.
End-to-end event planning & execution
Going hand-in-hand with the brand team, we managed and organised every aspect of the event across two key cities, Mumbai and Gurgaon. Meticulous planning went into designing the event agenda, structuring 12 sessions and panel discussions, and aligned focus areas with industry trends to ensure maximum engagement. ShareChat & Moj’s annual festive report was also launched at the Gurgaon event.
Seamless branding & promotions
We developed the key visuals and branding assets to ensure a cohesive event identity. We also ensured a strong partnership with Brand Equity for event promotions, securing the right audience, and managing registration through a dedicated event website and banners. Targeted emailers and social media campaigns amplified visibility, driving engagement and reinforcing the event’s industry relevance.
On-ground event management
A hand-in-hand approach ensured the smooth execution of the event along with facilitating meaningful networking opportunities, capturing key takeaways from CMOs, and also ensuring the event delivered valuable insights for all attendees.
Through this integrated approach, ShareChat & Moj were able to elevate its position in the short-form content space, fostering deeper industry connections and driving long-term impact.
Impact
Engagement & Value Delivered
- 100+ high-quality conversations
- Deep brand + agency collaboration
- Actionable insights & strategy takeaways
- Positioned ShareChat & Moj as category thought leaders
250+
Attendees
92%
ICP match
100+
Top-Tier Brands/Agencies
50%
Senior decision makers
Industry Split (% of Attendees)
The summit directly contributed to achieving the brand’s business objectives—deepening client relationships, driving industry education, and reinforcing its leadership in the regional SFV ecosystem. By creating an IP that not only sparked strategic discussions but also delivered measurable results, we ensured that ShareChat & Moj didn’t just participate in the short-form content conversation—they led it.
