What should be in your AI marketing playbook? Essential elements for success
AI in marketing has moved beyond experimentation. The brands finding real leverage today aren’t dabbling with tools; they’re building structured playbooks. A good playbook
B2B marketing flight path
Explore frameworks, templates, guides, e-books, toolkits, trends to propel your marketing journey
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How to identify high-impact AI opportunities in your marketing workflows
Discover how to find the right AI opportunities in your marketing workflows. Learn where AI delivers the biggest impact, faster execution, cost savings, and consistent brand-aligned outputs.
Building an AI-powered content system for speed, quality, and consistency
AI can accelerate output by two to five times, but without a system, it accelerates mistakes just as quickly. The real advantage comes when
Benchmarking your B2B marketing stack: what to measure and why it matters
Most B2B marketing teams are sprinting toward an AI-enabled future, but too few know how well their current stack is actually performing. Before you
How to maintain brand quality with AI-generated B2B content
Content teams are caught between two competing pressures: produce more content faster, and maintain the brand standards that took years to establish. AI promises
What are the most common challenges in AI adoption for B2B marketing
AI adoption isn’t just about technology. It’s about people, processes, and priorities. For most B2B brands, integrating AI into marketing workflows presents a mix
Evaluating the ROI of a Fractional CMO engagement
Hiring a Fractional CMO is a strategic investment, but without the right metrics, it’s hard to quantify the value. This article helps B2B leaders
The complete guide to fractional CMOs for B2B brands
B2B marketing has never moved faster or felt more fragmented. As the pressure to deliver outcomes increases and internal teams juggle strategy, execution, and
What to do when your team is busy but impact is flatlining
Campaigns are running. Content is shipping. Slack is buzzing. But results? Flat. Pipeline velocity hasn’t improved, positioning still feels off, and leadership is questioning
What are the engagement models of a fractional CMO, and how do
Think of marketing leadership like an engine. When it runs well, strategy and execution move in sync, and growth feels like momentum. But without
Fractional CMOs explained: Role, value, and when to hire one
Fractional CMOs aren’t just temporary executives—they’re strategic growth partners. In a world where speed, clarity, and adaptability are non-negotiable, early and mid-stage B2B companies
Tailwind turns 4: Building, learning, and (finally) launching a new website
Four years ago, Tailwind Consulting was born with a simple idea: to be the strategic partner every B2B marketer wished they had. Not an
Navigating B2B marketing complexities: Your guide to sustainable growth
At Tailwind, our guiding principle has been consistent from day one: stick to first principles. In the ever-changing landscape of marketing trends, a strong foundation built on timeless basics is…
7 steps to create content that connects and delivers results
As marketers, we’ve all experienced that moment of uncertainty—when a campaign doesn’t land as expected, or when your audience feels just out of reach. In those moments, it’s easy to…
Humans over archetypes: How to redefine your ideal customer profile (ICP)
When you hear the term Ideal Customer Profile (ICP), you might picture neatly defined personas crafted in brainstorming sessions—perfect customers who always engage, never hesitate to buy, and consistently advocate for…
Initiative or impact: Finding the right balance to drive real results in B2B marketing
In B2B marketing, a common debate arises: should marketing teams prioritize initiatives like campaigns and activations, or focus on impact—results that directly influence business growth? At Tailwind, we believe it’s…
Founders as thought leaders: A strategic imperative
The idea is finally a product! (or as much as it can be) It took years (if you’re lucky months) to get your idea to this stage and it’s now…
The hidden timeline of B2B growth: Why marketing wins take time (and why branding can’t stop midway)
One of the hardest things about B2B marketing? The lag between effort and impact. You invest in brand awareness, launch a campaign, create high-value content—and then… crickets. The pipeline doesn’t…